Athletics Brand Launch Campaign
This campaign launched and stress-tested the newly developed athletics visual identity across key touchpoints. The concept positioned NJCU Athletics as Jersey City’s team within a competitive landscape of private universities and community colleges.
Action-driven photography, paired with an emphasis on the “Jersey City” within New Jersey City University, reinforces a strong sense of place and claims the city as NJCU’s home turf.Client: New Jersey City University
Role: Art Director and Lead Designer
Scope: Posters, Banners, Transit