Graduate Enrollment Advertising System
A flexible campaign system designed to unify graduate recruitment across multiple colleges while allowing each program to maintain a distinct voice. Built as a modular framework, the system balances consistency and expression—anchored by shared principles of color, composition, and concept, while adapting to the needs of different audiences.
The unifying logic establishes a clear visual structure across all campaigns: color functions as a primary identifier (yellow for Business, white for Education), while a graphic collage approach creates a recognizable visual language. Within this framework, individual campaigns introduce variation through expressive typography and composition, enabling each program to communicate its unique tone without losing cohesion.
Applied across programmatic display and social media, the system scales efficiently while maintaining clarity, flexibility, and visual impact—supporting lead generation and enrollment across the university’s largest graduate programs.Client: New Jersey City University
Role: Art Director and Lead Designer
Scope: Programmatic Display, Social Media
College of Education Ads
Graduate College of Education Virtual Open House 2025Graduate College of Education Virtual Open House 2024
College of Education 2025College of Education 2024College of Education 2025College of Education 2024
School of Business Ads
Graduate School of Business Open House 2023Graduate School of Business Virtual Open House 2024
School of Business 2023School of Business 2024School of Business 2023School of Business 2024School of Business 2023School of Business 2024School of Business 2023School of Business 2024
School of Business 2023, Motion Ad—Version 2School of Business 2024, Motion AdSchool of Business 2023, Motion Ad